Christopher Noe (C. Noe Limits)

C Noe Limits LLC design - Bradley L'Herrou

This design was a riff on an in-house design that wasn’t quite doing the job. The original design used the same achromatic palette seen here. It also featured a light, rounded, sanserif typeface. This new version instead uses League Gothic. This typeface, along with a strong square composition, implies bold action and gravitas without leaning into the light-hearted or fun emotions evoked by a rounded typeface.